2023
Herb Garden Tools
Packaging & Logo design
Concept
The packaging design of a brand is the first point of contact with the consumer and is a critical medium for communication. The current packaging design for tools is dull and lacks visual appeal. They largely employ somber colors such as black and blue. To capture a younger audience as well as the current demographic, my packaging uses brighter colors such as teal and lavender. In addition to the use of bright colors, incorporating graphics of the tools within the packaging design helps convey the content of the box, piquing the curiosity of the consumer. To provide a professional look and feel to the text, I chose the Garamond typeset. This typeset is simple and legible, which reinforces the brands commitment to quality and attention to detail.
Logo
For the logo of the brand, I chose the Tan Mon Cheri font. This font delivers a unique and tropical touch to the overall packaging design. This font not only captivates the imagination, but also invokes a sense of nature and the organic, while providing a fresh and distinct perspective to the brand's image.
Packaging Net
Made using adobe illustrator and photoshop
Process pictures:
Top left - Vectorized tools
Bottom left - Added color to fit the color scheme of the packaging
Top right - Packaging net
Bottom right - Prototypes of the packaging
